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Friday
Mar132009

« Net Generation change to healthcare »

Listening today to Don Tapscott entertain us live at the OpSource convention and Don talking about us being in the "generation of change".  The young generation, the Net Generation, is moving into all areas of government and corporations and they will be agents of change.  We cannot insulate ourselves from this wave of change - and why should we.

Population BreakdownThe Net Generation makes up 27% of the U.S. Population by generation.  80 million of them are coming into the workforce.  The other generation numbers: Next Generation - 13%.  Boomer Generation - 23%.  Generation X - 15%.  Pre-Boomers - 17%.

And what will this mean for companies and organizations within healthcare?

That change is coming and you have a choice.  The leaders of old paradigms may not accept the new models and they will hold back progress.  Right up until momentum takes over and those leaders will be left behind.

But the power of change can be seen as a positive thing.  We increase our learning through social networks, which become the new operating system for business.  We figure out how to work with new technology and new ways of communicating to increase our learning and productivity.  Don says, people go online looking for experiences, discovery, and engagement - they want to "self organize".

Could the healthcare system use internet technology and social networks to improve the delivery of service?  Perhaps make the insurance/payor side more efficient?  We think so.  The people are demanding it.  Sure, old paradigm companies don't want any changes.  They want to milk the status quo as long as possible.  Unfortunately, that doesn't benefit us, the people, and the healthcare professionals.

Should you really receive multiple bills, one from each doctor, after having a procedure?  Should doctors still be sending medical information over the fax machine?  Which really isn't that secure.  And use email to send images of your CAT scan?  Email is even less secure.

So where does that leave us?

There is potential for the healthcare system to make significant strides forward.  Creative people and innovative companies need to continue stepping forward to find open-minded ways of making this a much better system.  The Net Generation is already leveraging the internet.  Governments and corporations are starting to utilize these tools.

Healthcare, you need to leverage the power of change.

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