Automobile companies are going bankrupt and laying people off (and executives don't feel guilty). Financial institutions are still letting people go too. The workforce is shrinking to record numbers in this economic decline - unemployment rate of 9.4%. It's true, people are going through tough times. However the downstream affect doesn't stop there.
President Obama may be pooring millions of dollars into healthcare, but first quarter results for healthcare insurance companies was down.
The largest insurance company by membership, Wellpoint, recorded losses to first quarter profits. This equated to $224 million in investments lost in the first quarter of 2009. As a result, profits were only $580 million.
CEO, Angela Braly, said, they will "make our products more attractive and create more value for our customers."
Just as car manufacturer's need to change from producing large SUV's and trucks to smaller, more fuel efficient vehicles, so should healthcare insurance companies change their services to fit the shrinking workforce. Organizations are reducing expenses by asking people to work parttime or take a payout, cutting out benefits such as training, and doing less travel to tradeshows.
To stay competitive, insurance companies should be reviewing their products and fee structure to accommodate the change in their customer's landscape. And in fact, medical groups, such as hospitals and insurance carriers, have pledged to President Obama to chop $2 trillion from medical bills over the next 10 years. Not reduce costs but to slow the rise in healthcare costs.
To accomplish this, the industry will need to improve upon inefficiencies and focus care managers and people towards better care, rather than more care. Some may see this as a problem. We see this as an opportunity that can benefit companies, employers, and of course, us, the people!
Companies can look at improving their customer service by using technology and the internet to further their communication and collaboration. Providing better and more informative website services for customers and partners can go along way to increasing loyalty and reducing inefficiencies.
Healthcare 2.0 is an example of using internet technologies to improve healthcare by sharing information through social networking techniques. Patients can find the best, safest, and accurate health information through social media, such as blogs, physician ratings sites, and discussion boards. Check out Revolution Health.
As well, organizations exist offering choice for employers:
Again, there is opportunity out there for employers and companies innovative enough to change their services to meet the current economic need.
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